FashArt final. We had to create a label along with a featured designer and artwork that inspired our collection. We also had to create a mood board, theme story, a stylist ad, a six piece collection, and a fashion promotion tactic. Ours was a catalog that included all these pages. This took major time and effort and after all the meetings and photo shoots, we finally got it together and had great comments after pitching it to our teacher!
Here’s our theme story video that gave us more brownie points 🙂
Label: The Red Lip
Collection: “The Empowerment Collection”
Target market: Young women who are starting their career who want to be role models.
Goal: To make women feel empowered to do anything with our clothing in style.
More pictures from the shoot: